R.M. Williams
R.M. Williams - Love is a Gift that Lasts
We worked with the R.M Williams creative team to give life to their “love is a gift that lasts” campaign this festive season.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
The messaging emphasised that, after another period of uncertainty, we have been forced to reconsider what really matters to us. This year, most Australians are not looking forward to fancy meals, expensive gifts, or overseas holidays, instead, we have got right back to basics. We are looking forward to spending time with those who mean the most to us; our family and friends.
The quality materials used in the display were chosen to highlight the RM Williams product for shoppers looking to find a meaningful, high-quality, lasting gift for someone they love. Recycled timber sleepers were sourced and restored to create custom plinths. Natural travertine stone was used to finish off the plinths along with in-store shoe risers. The campaign tagline featured on the window display using 3D acrylic lettering mounted to the glass, and the banners added the emotion of family connection to the scenery.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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