David Jones
David Jones Christmas of Dreams
David Jones Creative and Visual Merchandising teams once again brought to life a magical Christmas in 2021.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
“Christmas of Dreams” took us all on the whimsical journey with stars and moons as their hero moments, giving customers the opportunity to dream of the past and look to the future with wonder, awe, and optimism. Dashing produced a hybrid of both onshore and offshore elements. With a wide variety of printed instore 2D collateral and 3D production of oversized Shooting Stars and Moons, Baubles, Top of shelf Elements, and Rockets.
Industrial design was at the forefront of this year’s campaign with the 3D moons and Stars across different substrates as our technical team worked through multiple prototypes to ensure the end product looked great, was fit for purpose, transported safely and easily assembled by in-store VM teams across all David Jones stores. The eternal illuminated foliage display that we developed last year was also reinstalled on Castlereagh St at the Sydney flagship to bring wonder and enchantment and support the brand animated windows story My Pet Star.
*Mannequins not supplied by Dashing.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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*Mannequins not supplied by Dashing.
