MECCA
MECCA - Christmas 2021
MECCA celebrated the indigenous Southern Kaantju/Umpila artist Naomi Hobson with The Beauty Spectacular 2021 Holiday campaign, as part of their support for women in the arts.
MECCA
MECCA celebrated the indigenous Southern Kaantju/Umpila artist Naomi Hobson with The Beauty Spectacular 2021 Holiday campaign, as part of their support for women in the arts.
Dashing was challenged to bring the campaign to life at their flagship store in the heart of Sydney’s CBD, through creative window displays and surprise and delight in-store moments.
We partnered with MECCA’s creative and visual merchandising teams to develop a variety of totems made up of organic natural shapes to represent the vivid and abstract brushstrokes created for MECCA’s limited-edition holiday packaging.
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