iFIT
iFIT - Shop-in-shop at Rebel Sport
As a retail partner to both Rebel and iFIT brands, this was the perfect project for us to support iFIT in the elevation of their equipment zone across a variety of Rebel stores.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
The method of approach was to design a holistic, flexible and modular solution that could work within multiple Rebel store configurations. We also wanted to achieve an overall tone that iFIT is a unique, premium and innovative experience driven brand, setting the scene that this equipment and technology can live in your home as both a beautiful and life-changing piece of ‘furniture’.
The iFIT technology is the hero of this shop-in-shop, and the best way to present the technology was through a smart and thoughtfully housed digital screen, in addition to strong brand imagery, to allow for the iFIT story to translate with immediacy. Overall, we achieved a modular, minimalist and impactful zone that we believe will successfully attract and inform customers looking for an innovative home workout solution.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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