OPSM
OPSM – Lunar New Year 2022
OPSM approached us to help them celebrate the Year of the Tiger this Lunar New Year.
OPSM
OPSM approached us to help them celebrate the Year of the Tiger this Lunar New Year.
Known as the King of all Beasts in Chinese culture, the Tiger represents strength, ambition, generosity, and braveness. We worked with the OPSM creative team to develop an eye-catching activation that combines digital animation with printed elements, celebrating the tradition.
Dashing produced all echo panel layers, with lighting in between each lawyer emphasizing the shapes, gold mirror details, and window decals at their George St flagship store. The screen also displayed a Lunar New Year animation to complete the campaign.
We adapted the activation for their World Square store in Sydney CBD, with the addition of small box windows that incorporated acrylic letters and tigers.
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