PUMA
PUMA Instinct Pack at Rebel Sport
Lock in, drive them crazy! Dashing developed the concept, designed, produced, and installed these eye-catching window displays, evoking the feeling of what PUMA quotes as ‘unleashing your instinct’.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
The new PUMA ‘Instinct Pack’ campaign showcases their exclusive ‘Future’ football boots, enhancing the playing style of the world’s most dynamic playmakers. We elevated the PUMA hero boot of the season at Rebel Sport stores and, using the local assets provided by the brand, we achieved maximum impact in Australia.
We aimed to further stimulate a sense of explosiveness by creating the feeling of a PUMA ripping through the display. Elements included fabrics, decals, 3D concrete textures, and 3D acrylic custom plinths to glorify the product. The 10-meter lightbox completed the activation, bringing the window to life.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
Stay Dashing
Sign up to our newsletter
© Copyright Dashing Group Pty Ltd. All rights reserved. Website by G Squared.
