Cartier
Cartier - Panthere and Santos
Cartier engaged with us to celebrate and promote two of the icons Panthere and Santos through refined window displays and interior hotspots.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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Based on the global design, Dashing adapted the activation to the Australian market and tailored the elements for a number of different store displays and sizes.
The campaign was based on the sky code, having a printed sky on a Dibond panel with a matte finish accompanied by Satin white paint panels. The elements were combined with a textured effect, including high detail textured printed shadow in a gradient pattern, illustrating the panther – created to honour Jeanne Toussaint, the brand’s legendary creative director in the 1930s nicknamed “La Panthere” – and small floating planes linking to Santos – developed for the Brazilian aviator Alberto Santos-Dumont, a long-term friend of Cartier. The red colour is part of the Cartier palate and was used to light up the trays on the windows.
Our team manufactured bespoke structures for each location and installed the campaign at their flagship stores in Sydney, Melbourne, and Brisbane. We worked on the technical development of the joinery and back panels, also developing a steel finishing for the brushed aluminum planes to create a floating aesthetic for the windows and counter showcases!
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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