lululemon
lululemon - Winter Outerwear 2022
Winter is here. Breathe in, head out. ‘Feel more in your element’ when you walk past Lululemon’s stores and appreciate the campaign designed by Dashing to showcase their winter outerwear 2022.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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The campaign included eye-catching window displays, impactful launch zones, and in-store POS. We created a mountain scenery backdrop with the purpose of imitating fog, making customers feel the piercing cold of winter during outdoor activities. The outerwear displayed on the mannequins juxtaposes the cold, evoking the desire for warmth and cosiness from their winter collection.
Dashing designed, produced, and installed the windows and launch zones for all stores in Australia and New Zealand. Top-tier stores received the mountain and cloud theatre scene with depth created by standees, hanging panels, false rocks, and moss. Other stores had multipanel backdrops with nature photography supplied by the client. We adjusted the installation components to accommodate different-sized stores without compromising the concept and design of the project. A large lightbox was used in selected stores to showcase campaign imagery and elevate the activation.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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