Bonds
Bonds Father's Day 2022
Collaborating for the first time with Hanes Brands, Dashing had the opportunity to help Bonds Australia elevate stores across the country for their Total Package Father’s Day campaign.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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The brand briefed us to develop a concept that would hero their new Total Package™ undies as the perfect gift for Dads who like to win the ball game. From design through to production and installation, we elevated seven flagships and rolled out printed collateral to all other locations. We manufactured the 3D red ‘tools’ and green ‘ball games’ boards to boost the shopfront appeal and create interest.
Notable elements include the ‘Gifts’ neon light, window decals and bespoke plinths carrying the campaign message for the underwear display. With the toolbox theme in mind, we created small top-of-shelve signage, bringing the concept to life on the shop floor. The campaign was a great success, with reports showing increased shopfront conversion and client engagement.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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