Seiko
Seiko - Christmas 2022
We partnered with Seiko to transform their Mid City store in Sydney CBD, immersing clients in the brand’s universe and encouraging them to explore a range of prestigious watches this Christmas.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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Dashing created a festive layering between the watch towers, using stacked black and white boxes in various sizes, with Seiko branded ribbons and baubles to highlight the feeling of gifting at Christmas time. Silver cog-like star decals filled the top of the window like a magical night sky.
Our team worked on the design strategy, production and campaign installation. Elements included window decals, branded baubles and industrial-designed present boxes, all tailored to the space. We also helped style their unique Christmas tree in-store, applying the same type of bows and baubles from the window.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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