2XU

2XU - Shop in Shop at Myer

Finding the perfect fit & style with 2XU!

We joined forces with 2XU to develop an elevated concept for their shop-in-shop within premium Myer flagship stores in Sydney and Melbourne. From the conceptual design & technical development to floorplans, production and installation, we delivered a turnkey solution.

Our creative team worked with the brand to design a store interior that would work in the space and display the array of 2XU products, with a particular focus on compression and apparel clothing. We produced all the elements to compose the zone, including fixtures, fittings, tables, wall graphics, reframe, bulkhead with a backlit logo, and column wraps – with imagery that can change for each season.

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