Williams Racing
Williams Racing - Grand Prix
Fuel your need for speed with Williams Racing!
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
We partnered with Paragon on behalf of Williams Racing to create a retail and gaming pop-up store to coincide with the Australian Grand Prix. Taking over an existing space within Emporium in the heart of Melbourne, we brought their popular fan zone experience down under. At the space, visitors could meet the drivers, get close to the F1 show car, play the driver role with the Esports rigs and more.
Our Dashers worked with the client measuring out the space so the creative team could overlay their branding whilst utilising existing fixtures where possible. We produced all visual elements within the zone, from window, wall and floor decals to fabric walls, garment hangers, and printed SAV. All elements of production, installation and de-installation have been successfully executed, achieving a great final result.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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