New Balance
New Balance - Pan Regional Conference
Where sustainability meets functionality.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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We partnered with New Balance to activate two rooms for their Pan Regional Conference at the Intercontinental Hotel in Sydney. The event brought together marketing and sales managers across the APAC region, which discussed new products and strategic plans with American global representatives. Our team developed the creative concept from the ground up, focusing on sustainable solutions
Our task was to create environmentally conscious activations that were both affordable and easy to install within a limited timeframe. To ensure the team had enough time to merchandise all the areas before the event, we had to work within a tight window for both the bump in and out. As a solution, we produced and tested the structures in-house at Dashing’s production facilities.
Boronia Ballroom: The home of cardboard! Free-standing walls, cubby holes and changing rooms composed the space, all made of 10mm craft Reboard. Tables used recycled pallets stacked as a base with a Reboard topper. The graphics were printed on 10mm Reboard or PVC Vinyl, making 99% of the manufactured elements recyclable.
Acacia Room: Freestanding white timber structures filled the room, telling different stories through digital screens and projections. Drapes, fixturing and shelves held and revealed the products, creating an exciting journey inside the space.
The custom curtains and runway cladding were uniquely tailored to create a bespoke “stage” that showcased the brand logo and colours. We received amazing feedback from NB’s regional manager, saying ‘the rooms looked impressive and epic’.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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