David Jones
Christmas Shop 2023
Acclaimed as The Home of Christmas since 1838, this year, we celebrate 185 Christmases with David Jones!
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Play Video about David Jones - Christmas Shop 2023
Once again, Dashing had the opportunity to transform the Gallery at their Sydney flagship into a shopping experience like no other. As a blank canvas, the space allowed us to create the most Christmassy journey, taking inspiration from the classic red and green patterns and incorporating traditional DJ icons.
An oversized illuminated sign attracts visitors to the event space on level eight, drawing them through a hall of whimsical ornaments and twinkling trees. The nostalgic adventure continues when entering the shop, sparking celebrations and connecting with the brand’s history. Inside, the ceiling is adorned with festoon lighting programmed in a sequence to highlight the centre Christmas Shop sign, surrounded by cabins and counters wrapped in red reflective vinyl, building a festive atmosphere.
We worked with DJ’s VM creative, merchandise and events teams from concept to installation, delivering a cohesive customer experience and indulging customers in the festive fantasy.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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