LUSH
LUSHiverse Holiday Campaign
Shoot for the stars and enter the LUSHiverse with us!
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Lush engaged us to help bring back the magic of shopping in a flagship store with meaningful experiences and brand interactions. They felt we deserved more than the colourless, scent-free world that left us feeling drab and drained over the last few years. Aligned with their ‘out of this world’ holiday campaign, we created areas that expanded your inner space and explored a galaxy of explosive colour and nostalgia, comforted in a scent that goes far beyond the ordinary.
We were challenged to take over the whole store in QVB and an activation zone at Melbourne Central. Our transformative touch was everywhere – from reimagining counters to crafting immersive spaces, deploying lift-and-learn technology for customer education, and infusing the stores with elements to elevate the overall shopping journey. Our creative minds developed the concept, design, production print, handcrafting, and installation.
We received amazing feedback from the LUSH team. Bianka Cehic, the Head of Marketing and Communications for Australia and New Zealand, said: “It has been a real pleasure to work with Dashing for our Lushiverse takeover. We couldn’t have had a better partner to bring our brief to life as well as they did. The team’s attention to detail, eagerness and commitment to deliver a perfect job, from concept to implementation, has been just exceptional and to a very high standard. We are so grateful for all their support. Looking forward to many more activations”.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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