R.M. Williams
R.M. Williams Global Flagship
Crafting tradition with R.M. Williams
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Play Video about R.M. Williams - Global Flagship
R.M. Williams opened its global brand flagship store in the heart of Sydney. The space elevates the customer experience, blending heritage, craftsmanship and innovation.
As the brand has been part of the George Street retail scene since 1987, the concept celebrates the city’s heritage with native animals and the iconic Opera House. We partnered with the Australian illustrator Clemens Habicht to bring the space to life, presenting a window installation filled with storytelling, with bespoke steps to hero the products under the artistic animations. Eye-catching frames and refined fixtures continue the journey inside the store. The boot education wall uncovers the craftsmanship behind each part of their iconic shoes, revealing the brand’s local artistry.
Whenever Clemens returns home to Sydney, he is astounded by the bird life and how they infuse the city sky with vitality every day. Using the digital screen as a window through the sky scene, cockatoos arrive and perch on the edge – roughly human in scale, they quizzically look out at the passing foot traffic, as well as at the objects on show in the display. In the far distance, abundant flocks fly behind the iconic sails of the Opera House against a brilliantly changing colour sky.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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