PUMA
Phenomenal Pack Energy Zones
Welcome to phenomenal football with PUMA!
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
PUMA released their Phenomenal Pack, football boots made for players with big moves and even bigger personalities. Aiming to amplify the collection launch, the brand engaged us to create unique Energy Zones in twenty-two Rebel Sport stores throughout Australia.
Our creative concept brought the vision to life with a dynamic array of elements. Semi-transparent fabric banners floated overhead, while vibrant floor decals marked the area in different shapes and sizes according to each location. We wrapped mannequin stands in the campaign graphics, adding acrylic plinths in selected RCX stores and sleek white custom plinths in others. Completing the atmosphere, a radiant PUMA neon logo illuminated the space from above.
Furthermore, we produced various POS items across Rebel’s network, including captivating boot wall panels, shelf toppers, gondola end panels, and informative swing tags.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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