Regent Seven Seas Cruises
French Riviera - David Jones Activation
An Unrivalled Experience®
Regent Seven Seas Cruises
An Unrivalled Experience®
Regent Seven Seas Cruises has joined forces with us to help promote their new Grandeur™ prestigious ship at the David Jones flagship in Sydney. Together, we ignited the spotlight on the brand, captivating high-value shoppers with an unforgettable showcase.
Inspired by the French Riviera, we developed three window displays to create interest and drive foot traffic to the Cruise Lounge inside the store. One of the windows highlights their exquisite cuisine, presenting the ‘Epicurean Perfection’. Using false perspective techniques, we elevated the scene with 3D mouldings and LED illumination, complemented by a luxurious Versace dining set. In the adjacent display, we transformed the space into an inviting suite, adding an element of theatre with panoramic views, digital animations, real curtains, and stylish furniture sets. The final window features a complete vinyl wrap with campaign images, emphasising the brand’s extensive offering of over 550 immersive destinations.
Striving to replicate the ambience of a luxury travel centre and capture leads, we designed an extravagant Cruise Lounge activation. Incorporating bespoke floral arrangements, bronze accents, marble-inspired details, and vibrant pops of emerald green, we aimed to set the stage for an indulgent cruising experience. Our team crafted a custom green wall featuring stunning 3D acrylic logos and illuminated sconces, providing the perfect backdrop for visitors to enjoy a glass of champagne and begin planning their dream holiday.
Photography: Terence-Kent Ow & Mono Visuals
Project Management, Design, Production, Installation: Dashing Group
Dashing Group is proudly powered by WordPress