Under Armour
Live in UA
Going beyond the ordinary with Under Armour!
Under Armour
Going beyond the ordinary with Under Armour!
Under Armour engaged us to refresh their brand house windows and in-store POS for their ‘Live in UA’ launch. The collection showcases the autumn and winter essentials, which are anything but basic.
Our primary challenge was to create impactful displays and enhance the store atmosphere while ensuring they could be easily updated by the store staff for future campaigns. We were involved in every aspect of the project, from design to shop drawings and in-house production, delivering and installing all elements on-site.
Using fabric and ferrous paper-based materials, along with warm white LED tube lights and a truss system, we created an exceptional shopping experience that impressed clients and assisted store staff in optimising their time and efforts.
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