Sportscraft
Woolmark Campaign 2024
Threads of Legacy: 60 Years of Sportscraft & Woolmark.
Sportscraft
Threads of Legacy: 60 Years of Sportscraft & Woolmark.
Sportscraft engaged us to celebrate six decades of partnership with The Woolmark Company through captivating window takeovers at David Jones flagships in Sydney and Melbourne.
We brought their concept to life with handcrafted numbers marking the 60th anniversary, accompanied by wool balls to compose the displays. Starting with a cardboard structure, our team meticulously built each prop yarn by yarn, showcasing the beauty of this homegrown material.
Additionally, we produced and installed all decals, banners, screenboards, and digital screens to create stunning and cohesive windows.
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