PUIG

Rabanne - Million Gold for Her

An eye-catching window display at Myer Melbourne.

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Puig approached us to celebrate the release of the Rabanne Million Gold for Her, a new feminine fragrance led by the superstar ambassador, Gigi Hadid.

Rabanne Million Gold for Her
Rabanne Million Gold for Her

The launch coincides with a pivotal moment in the Maison’s history as the brand dropped its first name ahead of its 60th anniversary, becoming simply Rabanne.

Rabanne Million Gold for Her
Rabanne Million Gold for Her

We took the global direction and created a unique window at Myer Bourke St in Melbourne, incorporating lighting and digital to drive engagement. Using premium materials and finishes, the display reflects the sleek and sophisticated perfume bottle design, expressing the thrill of golden success.

Rabanne Million Gold for Her

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