JULY
Take off in style
We teamed up with JULY to create a temporary store at Westfield Parramatta, evoking the elegance and excitement of travelling.
We aimed to transport visitors to an era where air travel was synonymous with sophistication and grace. Embracing the charm of retro-futurism, the store invites customers to embark on a timeless journey by entering the cabin of July Airways.
Design elements are inspired by the interior of an aeroplane, featuring overhead luggage compartments, window portals, curved walls and digital screens that stimulate the feeling of flying above the clouds. Accents like LED portal lights and a curtain leading to ‘First Class’ mark the entrance to the staff area, adding to the immersive in-flight experience.
We incorporated a sleek, monochromatic palette that aligns seamlessly with JULY’s aesthetic, resulting in fantastic feedback from the brand. From concept to completion, we managed the entire project, delivering an end-to-end solution.
