GPT
GPT Charlestown Square - Christmas 2024
A Kaleidoscope of Christmas Magic
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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We partnered with the GPT Group to create the most memorable Santa experience at the Charlestown Square Centre. Our team designed the brilliant Santa’s Dreamhouse, presenting a Christmas Kaleidoscope that plays on monochrome with coloured props and geometric treatments.
Using strong Pantones to create unique sets, we offered four photo moment options to customers visiting the centre:
The Claus Suite explores the charm of a traditional Christmas Forest with twinkling lights and trees, evergreen. A 3D fireplace surrounded by plush velvet sofas makes the perfect cozy scenario.
At the Candy Courtyard, guests could immerse themselves into an enchanting world of candy canes, lollipops and treats, radiant in red just like Santa!
The Festive Factory brings the enchantment of Santa’s workshop to life — with a vivid orange twist! Featuring oversized cogs and colourful tubes, this playful space also presents the little helpers wearing Elf hats and custom aprons produced by MyMerch.
At Wrapped in Wonder, people are surrounded by the joy of oversized presents, ribbons, and bows – all pretty in pink.
We carried the magic throughout the center by wrapping columns, lifts, and balustrades in the campaign’s vibrant theme, complemented by cardboard tree clusters that added a whimsical touch to the decor. Four VM cabinets were reimagined in the Santa Set’s signature colours, featuring window decals, reboard trees, and layered accents for an elevated and cohesive display.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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