Ranged
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Seen on TikTok. Scored at Woolies.
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In a tradeshow packed with multinationals, Ranged needed to do more than show up, it needed to shake things up. The challenge to Dashing: create a tradeshow experience that proved social-led, e-commerce-native brands deserve more space on Woolworths shelves.
Strategy
Our strategy hinged on dual connection: engaging Woolworths’ commercial and operational teams while channeling the energy of Gen Y and Millennial shoppers Ranged brings in-store.
Woolworths staff are brand-curious and always scouting for what’s next. Gen Y and Millennials are scroll-culture shoppers who crave authenticity, fun and purpose. Our approach fused both worlds into one idea: Create a space that acts like a product drop, not a product pitch: turning discovery into participation and boldly challenging the FMCG status quo.
Creative
As seen on TikTok: where corner-store cool meets clean, future-focused brands.
We flipped grocery culture on its head, transforming Ranged’s 6×6m stand into a high-energy drop zone. Inspired by TikTok reels and pop-up hype events, the space blended nostalgia with now.
A faux shopfront and digital vending machine pulled crowds from across the dome. Inside, Woolworths teams hit the “Snap & Share” zone and social Wall of Fame, surrounded by full-height displays and interactive sampling counters that brought six challenger brands to life under one unified Ranged experience.
Production
As seen on TikTok: where corner-store cool meets clean, future-focused brands.
Dashing handled end-to-end production, transforming Ranged’s digital-first aesthetic into a tangible, high-impact environment.
Built on a custom 32mm MDF raised floor with mild steel ramp edging and a seamless matt-white 2 pack finish, the stand established a clean, gallery-like base. Six MDF counters with lockable doors integrated hidden refrigeration units for continuous product sampling, while the angled feature wall and modular gondolas showcased six hero brands with interchangeable graphic panels.
Acrylic detailing elevated the visual language – from the ‘R’ logo suspended on stainless-steel wire to clear-backed 3D signage that caught the light from every angle. The faux shopfront featured a 10mm Kappaboard awning, custom-painted subframe and bold SAV graphics, drawing visitors into a space designed for both discovery and content capture.
Each element was designed for efficiency and reuse – modular, transportable and built to pack down cleanly after two high-traffic event days – ensuring precision delivery matched the energy of the creative.
The Result
‘Seen on TikTok’ lived up to its name: drawing strong attention from Woolworths teams. Sampling sparked engagement, and content capture extended visibility beyond the floor. Blending strategy, creativity and precision delivery, Dashing turned a tradeshow stand into a brand moment, proving how next-generation brands win hearts online and on shelf.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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