Peter Alexander
Peter Alexander Christmas 25
A Christmas Classic 🎄🐶
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Our team worked closely with Peter Alexander on their 2025 Christmas campaign, translating the brand’s playful festive vision into a vibrant in-store experience. Inspired by kitsch graphics and vintage toys, the concept captured a sense of nostalgic joy and charm.
The display featured a variety of bright elements, including custom window vinyl, tree ornaments, and 2D and 3D hero characters, such as Penny the Dog on wheels, all embodying the brand’s signature whimsy. A 8ft silver tree and a 6ft pink tree served as eye-catching centrepieces, perfectly complemented by a tinsel backdrop and gift box propping to complete the playful scene.
We designed the campaign’s charming character illustrations and seamlessly managed production and delivery we delivered to Australia, New Zealand and UK. The result was a cohesive, festive moment that inspired shoppers in a world of wonder.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Stay Dashing
Sign up to our newsletter
© Copyright Dashing Group Pty Ltd. All rights reserved. Website by G Squared.
