MECCA

MECCA Holiday 25

Beauty All Around

MECCA 2025 holiday campaign, Beauty All Around, celebrated the magic of gifting through Karen Black’s bold, emotive artistry in collaboration with the National Gallery of Victoria (NGV). MECCA’s campaign highlighted the ongoing commitment to supporting female artists and infusing art into the festive season.

Under MECCA’s creative direction, we partnered closely with their team to bring the in-store experience to life delivering premium acrylic displays and striking print promotional elements. 

These elevated touchpoints transformed MECCA stores nationwide into inspiring, art-filled spaces that captured the beauty and joy of the holiday season.

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