Seed Heritage

Seed - Holiday 2025

A summer Christmas, reimagined.
Seed Heritage Holiday
Guided by Seed’s creative direction, our team brought their modern holiday vision to life through industrial design and production, delivering a national rollout that landed with impact in-store.
Seed Heritage Holiday
Seed Heritage Holiday
Collaborating closely with the Seed team, our industrial design specialists developed standout display elements, including a vintage Cadillac, surfboard, and bespoke gift boxes – each crafted to elevate the brand’s signature aesthetic.
Seed Heritage Holiday
We supported full-scale production both locally and offshore to bring every detail together. Offshore manufacturing delivered large-scale fixtures such as Palm trees, pool props, and plinths, while our in-house team fabricated custom pop-up structures for seamless integration within stores.
Seed Heritage Holiday
Seed Heritage Holiday
To complete the experience, Dashing managed all print production and executed the full installation across key stores at Highpoint and Chadstone in Melbourne and Pitt Street in Sydney.
Seed Heritage Holiday

*Mannequins not produced by Dressed by Dashing

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