Seed Heritage
Seed - Holiday 2025
A summer Christmas, reimagined.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Guided by Seed’s creative direction, our team brought their modern holiday vision to life through industrial design and production, delivering a national rollout that landed with impact in-store.
Collaborating closely with the Seed team, our industrial design specialists developed standout display elements, including a vintage Cadillac, surfboard, and bespoke gift boxes – each crafted to elevate the brand’s signature aesthetic.
We supported full-scale production both locally and offshore to bring every detail together. Offshore manufacturing delivered large-scale fixtures such as Palm trees, pool props, and plinths, while our in-house team fabricated custom pop-up structures for seamless integration within stores.
To complete the experience, Dashing managed all print production and executed the full installation across key stores at Highpoint and Chadstone in Melbourne and Pitt Street in Sydney.
*Mannequins not produced by Dressed by Dashing
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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