Rebel Sport
Rebel Christmas 2025
Unboxing the Transformative Power of Sport
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Rebel briefed the Dashing team to bring their ‘Sport is a Gift’ campaign to life with a monochromatic and modern feel, rolling it out to their full network of 162 stores.
Our industrial design team crafted bespoke gift boxes that are stacked in store windows, creating depth and capturing the attention of passersby. Inspired by Rebel’s brand purpose, the campaign celebrates the transformative power of sport.
The striking red boxes, finished with ribbon details, were paired with window decals and price tags to draw shoppers inside. At top-tier stores, we transformed the Energy Zones into dedicated gifting areas, carrying the storytelling seamlessly from window to shop floor and supporting it with point-of-sale prints – all produced by our team to activate the campaign across Australia.
“For Christmas ’25, we wanted something non-traditional, a contemporary and dynamic concept that better reflected the energy of sport. Our brief to Dashing was simple: make it modern, versatile for a wide range of products, and make it red. What we received was more than a response to a brief, a concept thoughtfully tailored to our stores, our product offering, and our brand. A true testament to Dashing’s deep understanding of our business, built from years of successful partnership. No ask is ever too big or too small; Rachael and the incredible Dashing team genuinely feel like an extension of our Rebel family, and we couldn’t be more grateful”.
John Middleton-Coulter
Senior Visual Merchandising Manager at the Rebel Brand Experience Team
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Stay Dashing
Sign up to our newsletter
© Copyright Dashing Group Pty Ltd. All rights reserved. Website by G Squared.
