Universal Pictures
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Even in Oz, magic doesn’t just appear it’s carefully crafted.
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Bringing the world of Wicked For Good from the silver screen to the street front began with one question: how do you bottle the magic of Oz and reimagine it for the retail world?
Our answer came to life through a dynamic partnership with Universal Pictures Australia and David Jones, transforming the film’s theatrical spirit into an immersive window grounded in meticulous craft and imaginative design. Showcasing a spellbinding fusion of fashion and film.
Inspired by two of cinema’s most iconic characters Glinda and Elphaba the floral sculpted costumes bring the enchantment of Oz to life through creativity and craft. In Sydney, Dressed by Dashing mannequins showcase original costumes and props from the movie, set within scenic elements including a yellow brick road and lush florals. In Melbourne, bespoke floral mannequins handcrafted by a local artist reinterpret the essence of Glinda and Elphaba through sculptural, fashion-driven forms, merging cinema and creativity in a striking visual statement.
The result is richly detailed, immersive windows across both cities, stopping passersby, sparking curiosity in moviegoers, and celebrating the passion of Wicked fans everywhere a true translation of cinematic magic into the retail world.
Created in close partnership with David Jones and Universal Pictures,
Wicked For Good is in cinemas now.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
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