ghd
ghd
We worked closely with ghd to launch their new ultra-fast hair dryer, ghd Speed, at the Myer Melbourne and Sydney flagship windows.
The windows were completely blacked out to build anticipation, featuring bold “Blink and you’ll miss it” prints that captured the attention of the general public.
The campaign was executed in line with global creative direction, with decals, silver plinths, and light boxes bringing the space to life, while live demos inside the Melbourne window showcased the new product and drew customers in to experience the speed.
The result was a visually impactful, engaging launch that perfectly showcased ghd’s latest innovation.
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