Destination Canada
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
A window into the wild
Play Video
To inspire Australian travellers to look north, Destination Canada partnered with Dashing to transform one window at David Jones Elizabeth St in Sydney into an immersive Canadian landscape.
The primary objective was to craft a display that felt authentically Canadian and realistic. Recognising the enduring fascination Australians have with the Northern Lights, the design centered on this celestial phenomenon, blending physical textures with digital depth to transport passersby straight to this iconic experience.
The execution relied on a sophisticated mix of traditional fabrication and modern technology. Our team created a seamless illusion by integrating high-definition screens showcasing animated wildlife into the backdrop, with edges carefully hidden by physical propping.
To ground the scene, the team fabricated snow texture covering all flooring within the window, complemented by an Igloo with the same snow texture illuminated from within to create a glowing effect.
*Mannequins not supplied by Dressed by Dashing*
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Stay Dashing
Sign up to our newsletter
© Copyright Dashing Group Pty Ltd. All rights reserved. Website by G Squared.
