OPSM Campaign Builder

Luxottica

OPSM Campaign Builder

How OPSM reclaimed one week of productivity every month.

For OPSM, retail excellence means getting the right message to stores timely. Previously, campaign management was a deeply manual, time-consuming, and error-prone process – leaned heavily on a sprawling Excel spreadsheet. By implementing the Dashing X Campaign Builder, OPSM has transitioned to an automated, end-to-end ecosystem that reduces campaign setup time from weeks to minutes.

1. The Challenge: The “Excel Wall” & Manual Friction

Before DashingX, the OPSM marketing team was trapped in a cycle of manual data management. Every campaign required navigating a “maze” of manual steps to ensure store-specific artwork matched local requirements.

Top Pain Points Solved

1. Quoting Delays: What once took up to three days now happens within 15 minutes. Execs get quick, reliable responses, making the business far more nimble.

2. Version Control & Store Accuracy: Allocations are now right the first time. Sizes, stock quantities, all correct and tech-backed.

3. Manual Time Drain: Building campaigns and DLs used to take days. Now, it’s done in under 10 minutes.

2. The Solution: The OPSM DashingX Portal

We rolled out the DashingX Portal, specifically designed to bridge the gap between Support Office strategy and Store-level execution, tailored to OPSM’s needs.

Phase 1: The VM Portal (Store Autonomy):

We built a store-facing interface where managers only see promotions relevant to their specific location. This eliminated “noise” and allowed stores to see collateral variations tailored to their unique floor plans.

Phase 2: Campaign Builder (The Support Office Engine):

Replacing the spreadsheet, this tool allows the Support Office to input distributions directly. It acts as a central hub where creative briefs are sent, assets are uploaded, and quotes are generated easily based on pre-structured pricing.

Phase 3 & 4: Closing the Loop (POD):

To ensure the “Last Mile” of the campaign is successful, we integrated the Proof of Delivery (POD) feature, tracking every pack in real-time.

3. The Impact: From Days to Minutes

The results represent a fundamental shift in how the OPSM team operates. By automating the technical heavy lifting, the brand has reclaimed an entire week of productivity every month.

“The Dashing X Campaign Builder has transformed how we brief our design studio, build distribution lists and obtain quotes for store campaign sends. Tasks that once required extensive manual checks across store formats, regions and demographics can now be completed in minutes.

Having store attributes embedded within the system ensures signage allocations are accurate every time. This removes the reliance on legacy knowledge and gives our team much greater confidence in the process.

The builder also allows us to respond quickly to last-minute campaign changes without needing to manually revise store allocations. Combined with Dashing’s portal, the workflow from campaign brief to print production and asset uploads is smooth and efficient, making it easier for our store teams to access the materials they need.

For retailers managing large and complex store networks, the Dashing X Campaign Builder simplifies campaign distribution while enabling a more strategic approach to campaign sends. It has improved delivery accuracy and freed up valuable time for our team to focus on marketing strategy, communications and supporting our store teams.”

Sheehan Gardiner

Retail In-Store Communication Senior Manager

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team

Jason TyrrellCountry Road Group

We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.

Crystal MelvanAustralia Post

Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing

Nic SalernoLuxottica