Tommy Hilfiger Formula 1

PVH Brands

Tommy Hilfiger - Formula 1

Speed. Style. Legacy.

We partnered with PVH Brands to showcase the Tommy Hilfiger exclusive apparel collaboration with the Cadillac Formula 1 Team. Featuring jackets, hoodies, and polos, the collection fuses classic American heritage with the performance-driven world of the Grand Prix.

Guided by global creative direction, we managed the end-to-end production of fixtures, print assets, bespoke store windows, and modular in-store pop-ups, ensuring premium, high-impact installations that bring the speed and spirit of F1 into retail spaces.

The campaign was rolled out across key destinations, including the brand stores at Melbourne Emporium, Chadstone and Sydney Westfield and activations at Myer and David Jones, creating a powerful retail statement for the Cadillac Formula 1 Team.

*Mannequins not provided by Dressed by Dashing.

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team

Jason TyrrellCountry Road Group

We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.

Crystal MelvanAustralia Post

Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing

Nic SalernoLuxottica