Mecca Campaign Builder

Mecca

MECCA Campaign Builder

Discover how we revolutionised Mecca’s in-store execution with a bespoke version of our DashingX Campaign Builder.

In the fast-paced world of beauty retail, maintaining visual excellence across a vast network is a monumental task. For Mecca, we developed a bespoke version of our DashingX Campaign Builder, designed to bridge the gap between complex floor planning and physical execution.

By integrating directly with Mecca’s fixture management software, we’ve created a seamless pipeline that transforms raw data into store-ready signage. When layouts shift, or brands migrate to new fixtures, the system automatically adapts assets to the exact dimensions required – even managing the complex logic of display headers. Whether a header requires one or up to four specific logos, DashingX dynamically adjusts the layout and background colours, selecting the correct version to ensure perfect contrast and brand integrity.

This automated “Print Run” workflow represents a massive leap in operational efficiency. Once the data is imported to the DashingX portal, our system instantly generates custom artwork for every unique location. Each piece is printed in bulk and dispatched with specific fixture codes, allowing store teams to identify and install new signage in record time. This end-to-end automation streamlined the process for the VM and marketing teams, while generating significant cost savings in visual merchandising.

By digitising the workflow and removing the margin for human error, we’ve solved several critical retail challenges:

Cost Reduction: Eliminated the substantial monthly overhead previously spent on manual reprints and error corrections.

Network Compliance: Guarantees that every store displays the correct signage tailored to their specific floor plan.

Rapid Adaptability: Allows Mecca to pivot day-to-day campaigns quickly, moving brands between fixtures while ensuring signage fits the new space perfectly.

Operational Speed: Massive time savings for head office and store staff through automated artwork generation and easy-to-install kits.

“This project marks a step forward in how we deliver a more connected, scalable, and personalised in-store experience — elevating brand expression while simplifying how we operate at scale.

From the outset, the experience has been seamless. We’ve reimagined what was historically a complex and fragmented process into a more connected, end-to-end approach — from creation through to in-store execution and ongoing management — enabling greater consistency and efficiency at scale.

What’s particularly powerful is how this simplicity unlocks a more elevated and tailored brand expression. As store environments evolve, signage adapts seamlessly — ensuring every detail is considered and resolved with precision, while enabling more bespoke, category-led moments across the network.

This is where simplification and personalisation come together — removing friction behind the scenes so we can be more intentional and expressive in what the customer sees. It enables a more cohesive 360 experience, ensuring our in-store execution aligns seamlessly with broader campaign and digital touchpoints.

Importantly, the impact extends beyond creation. A more streamlined and intuitive approach to implementation has made it easier for teams to execute consistently in store, while simplifying ongoing management.

Ultimately, this work strengthens our ability to deliver a distinct MECCA point of view at scale — balancing operational efficiency with elevated, brand-led storytelling”

Megan Mantell

Senior Visual Merchandising Specialist

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team

Jason TyrrellCountry Road Group

We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.

Crystal MelvanAustralia Post

Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing

Nic SalernoLuxottica