PUIG

Rabanne - Mother’s Day 2026

A celebration, in every note.
Rabanne - Mother’s Day 2026
For Mother’s Day, Rabanne set out to activate key retail locations across Australia, elevating the Million Gold for Her franchise through a new limited-edition offering and celebrating the MGFH Pure Jasmine launch anniversary.
Rabanne - Mother’s Day 2026
Rabanne - Mother’s Day 2026
Puig briefed us to translate the brand’s Global VM guidelines into physical retail spaces. To achieve this, we developed the full creative decks for four activation sites: Westfield Parramatta (NSW), Fountain Gate (VIC), Tea Tree Plaza and Myer Centre (SA), producing and installing all elements to deliver each build on time and on-brand.
Rabanne - Mother’s Day 2026
Rabanne - Mother’s Day 2026
The pop-ups brought Rabanne’s Mother’s Day vision to life with a fragrance wardrobe celebrating every facet of her, with gift sets positioned as the definitive present of the season. Each site delivered the brand presence needed for one of the year’s most important gifting moments.
Rabanne - Mother’s Day 2026

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