PUIG
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Because too much is never enough.
This Mother’s Day, Jean Paul Gaultier invited shoppers to treat mums with a fragrance that brings back memories and melts their hearts. Puig engaged us to deliver a dedicated pop-up activation at Westfield Burwood, creating an eye-catching retail moment centred around the brand’s gift sets and the iconic Gaultier Divine.
We handled the full scope of the build, from concept through to installation. The activation featured a custom raised floor platform that elevated the display and drew the eye from across the floor, while an existing lightbox was refreshed and integrated seamlessly into the overall aesthetic. We produced and supplied all vinyls to wrap the environment in the campaign’s signature look. Gold was the hero element across the build, lending the space a luxurious, celebratory warmth that perfectly echoed the Gaultier Divine’s celebration of femininity.
The display was anchored by two elegantly styled cabinets and two gift set towers showcasing the Mother’s Day gift sets and guiding customers through the range. The result was a polished retail environment that balanced high-impact visual theatre with a refined shopping experience.
What our clients say
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan 
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica
Stay Dashing
Sign up to our newsletter
© Copyright Dashing Group Pty Ltd. All rights reserved. Website by G Squared.
