Carolina Herrera Mother’s Day 2026

PUIG

Carolina Herrera - Mother’s Day 2026

A world built for her.

Puig engaged Dashing to create brand activation spaces for Carolina Herrera across Highpoint Shopping Centre in Melbourne and Westfield Bankstown in Sydney, with the goal of aligning the pop-ups to the brand’s Global Visual Merchandising guidelines.

Each location required a tailored approach. At Highpoint, we worked from the provided drawings, coordinating production of the vinyls, logistics, and installation. At Bankstown, Dashing took a fuller end-to-end role – creating the visuals, producing the units, and managing installation.

The activations were delivered successfully across two states, landing at the perfect moment ahead of Mother’s Day in Australia. The pop-up spaces were designed to stop shoppers in their tracks, creating a brand moment that positioned Carolina Herrera’s fragrance and beauty offering as the ultimate gift for mum – driving both brand awareness and purchase intent at the point of sale.

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team

Jason TyrrellCountry Road Group

We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.

Crystal MelvanAustralia Post

Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing

Nic SalernoLuxottica