Pandora

Dreamgirls Art Collective

Reaching for the stars, from street art to shop windows
Pandora Dreamgirls Art Collective
Pandora partnered with the Dreamgirls Art Collective to mark Matariki with a limited-edition charm collection and a large-scale mural. The artwork depicts a modern wahine (woman) from Te Whanganui-a-Tara Wellington, surrounded by symbols inspired by each of the nine stars and their unique meanings.  
Pandora Dreamgirls Art Collective
Pandora Dreamgirls Art Collective
Dashing brought the campaign into stores in New Zealand, developing the concept visuals for Pandora’s window treatments, then producing and installing all in-store POS.
Pandora Dreamgirls Art Collective
Pandora Dreamgirls Art Collective
Bold print stops people mid-stride. Vibrant, contrasting pattern work like the Dreamgirls artwork creates a visual tension that draws the eye in and rewards it with detail, turning a shop window into a moment of discovery rather than a passing glance. For Pandora x Dreamgirls, that meant every window and POS piece needed to carry the same energy as the mural itself.
Pandora Dreamgirls Art Collective
Pandora Dreamgirls Art Collective
Pandora Dreamgirls Art Collective
Pandora Dreamgirls Art Collective
Pandora Dreamgirls Art Collective
Pandora Dreamgirls Art Collective

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