Brooks Hyperion House Sydney

Brooks

Brooks Hyperion House Sydney

Sydney, you shined.

Brooks came to us with a brief inspired by their Hyperion House activations at the Boston and London Marathons, looking to bring that same energy to Australia ahead of the 2026 Sydney Marathon. The task was to take a global brand platform and reimagine it for the local market, landing as a six-day pop-up inside the Australian National Maritime Museum on Darling Harbour.

Dashing designed and produced the entire space from the ground up. That meant everything from branded window decals, a spin-and-win wheel, and a fully dressed bar area, through to custom plinths, tables and chairs, an iridescent photo-moment mirror wall, a shrouded screen display, a 3D Brooks logo, and branded signage throughout.

Inside, a dedicated personalisation station let runners customise their gear, creating a true “Your Time to Shine” experience for the community. Outside, we extended the experience with branded umbrellas, deck furniture, and an outdoor activation zone, including mesh display panels with iridescent lettering.

The result was a distinctive, fully branded home base that gave Sydney’s runners a place to shake out nerves, test product, and soak up race-week energy in the days before the marathon.

What our clients say

Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia

Katrinas BurnsSheridan

Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!

Gary WilliamsRebel Sport

Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team

Jason TyrrellCountry Road Group

We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.

Crystal MelvanAustralia Post

Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing

Nic SalernoLuxottica