COSMAX

Dolce & Gabbana - Devotion Pop Up

Your Devotion, unveiled.

Dolce & Gabbana - Devotion Pop Up

We worked closely with COSMAX to promote the Dolce & Gabbana’s Devotion fragrance line, with a bespoke pop up that will travel from Westfield Parramatta to Westfield Liverpool.

Dolce & Gabbana - Devotion Pop Up
Dolce & Gabbana - Devotion Pop Up
Dolce & Gabbana - Devotion Pop Up

Reimagining the modular set in a warm palette of gold and ivory, the space was designed to align seamlessly with the brand’s guidelines and move easily between sites. Illuminated Dolce & Gabbana signage and a backlit campaign lightbox framed the activation. At its centre, a sculptural plinth crowned with a gold heart infinity mirror drew shoppers onto a raised platform, surrounded by gold wrapped counters, display shelving and discovery stations.

Dolce & Gabbana - Devotion Pop Up

From layout concepts and technical drawings through to production, we delivered every stage of the build, inviting shoppers to step into the world of D&G Devotion and find a fragrance worth devoting to.

Dolce & Gabbana - Devotion Pop Up
Dolce & Gabbana - Devotion Pop Up
Dolce & Gabbana - Devotion Pop Up

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