PUMA
PUMA - AFL Activation Zone 2021
Puma has opened its largest Australian Flagship store at Chadstone, the Fashion Capital shopping centre.
PUMA
Puma has opened its largest Australian Flagship store at Chadstone, the Fashion Capital shopping centre.
The store counts with a shopper engagement space, which is currently focused on promoting the brand’s AFL club partnerships, connecting with Melbourne’s main sport. Dashing was engaged to develop a premium activation zone highlighting three AFL teams.
Our team designed, produced, and installed this project within a two-week timeframe from brief to live date. Campaign elements included all printed POS, Flexi neon signs, illuminated ceiling football ground, and free-standing illuminated Jersey highlighters. A real eye-catching result for the #PUMACHADDY opening!
Dashing Group is proudly powered by WordPress