Super Retail Group
Rebel Sport - Dreams Start Here
Dashing took the campaign message and produced the initial concept ideation, developing the narrative to incorporate the campaign at Rebel Sport stores.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
From top-level RCX window executions to site-specific activations across all store promotional zones, gondolas, wall bays, seating areas, service counters, and floor decals.
We showcased Rebel’s extensive offering and amplified their call out of Dreams starting on local courts, fields and backyards; Dreams start here!
With a focus on childhood memories and those early sporting wins that motivate you to push further and dream bigger, we turned the windows into “Trophy Cabinets” brimming with medals, rosettes, and 3D printed custom trophies for Rebel stocked sports. Introducing photo opportunities with shopper interaction, we designed all competition forms that extended to staff caps and lanyards with a QR code to access the information..
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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