David Jones
David Jones - Mother's Day 2021
Dashing joined forces with David Jones to develop this beautiful Mother’s Day campaign. This year they are applauding all mums, by celebrating making time for fun and being in the moment.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
With this concept in mind, they have engaged Ana Strumpf, a Brazilian illustrator known for her quirky collage works and which has graced the covers of international publications like Vogue, Harper Bazaar, and Rolling Stone. Ana’s works evoke fun and playfulness. The result was wonderful, using die-cut props we were able to bring the illustrations to life, transforming the stores and enhancing the customer experience.
We were briefed to produce items that could be used in future projects, aligning with the RE-commerce sustainable ideal. We’ve considered weight, durability, and stability before creating all freestanding and hanging versions of the elements. The campaign rolled out to fifty stores; consisting of all printed collateral plus bespoke die-cut illustrated flowers and stars, floor and window decals. Additionally, we’ve sourced EVA foam material offshore to design and produce over five hundred 3D Chrysanthemum flower props, which were installed at DJ’s flagship stores.
*Mannequins not supplied by Dashing.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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