Country Road
Country Road - Mother's Day 2021
Dashing partnered with the Country Road creative team to produce this year’s Mother’s Day campaign.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
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The project focused on sustainability, incorporating recyclable cardboard tubes, in line with the business’ main values. The activations showcased impressive window displays and in-store launch zones in two locations: Country Road flagship store in Chadstone and Melbourne. In addition, an exclusive window take over and innovative zone on level one was installed in David Jones top-tier store at Elizabeth Street in Sydney.
We produced the cardboard tubes, printed vinyl floor decals with Country Road branding, round plinths, in-store elements, and supplied clothing racks. Managing industrial design, production, and installation, we were able to generate this impressive result in both locations. Window executions created a powerful visual impact using concave and convex shape screens. All items followed a specific Pantone colour pallet, matching the winter-autumn collection and keeping soft tones and forms.
*Mannequins not supplied by Dashing.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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