Telstra
TELSTRA – Interactive Telstra Store Window Displays
The brief from Telstra was to create outstanding interactive window displays for their Sydney and Melbourne concept stores.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
Interaction was the key motif, and it was Dashing’s responsibility to elevate the concept and bring the windows to life (quite literally!).
We did this through light, touch and visual sensory stimulation. In this campaign, we introduced audience analytics technology to measure the footfall, dwell time of customers, their age brackets, gender and emotional responses to the display.
Dashing were able to realise Telstra’s concept through industrial design, print and experienced execution. Designing, sourcing and installing the lighting, electronics, decals and panel structures that drove the interactivity of the windows. The data from the audience analytics provided Telstra with powerful insights on their customers, allowing them to craft their next campaign more successfully towards their audience and position the messaging in a more effective way.
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
Stay Dashing
Sign up to our newsletter
© Copyright Dashing Group Pty Ltd. All rights reserved. Website by G Squared.
