Foodco Group
Food Co Group – Muffin Break
HOW DOES MUFFIN BREAK USE THE PORTAL?
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
The portal is used as a complete online marketing system for Muffin Break Franchisees. It allows them to order stock items necessary for the functionality of their store, dynamic marketing materials allowing them to customise the deals available to their customers and the option to request fully customised local area marketing collateral. Head office also have access to a self-service admin function which allows us to create and update logins and self-manage the portal.
WHAT CHALLENGES WERE YOU HAVING BEFORE?
Without a central hub for our marketing resources, it was an inefficient exercise to track, order and deliver new marketing collateral across all of our sites. This meant that brand consistency and locally relevant messaging for campaigns was not easily achievable at each Muffin Break location.
HOW HAS THE PORTAL HELPED MUFFIN BREAK?
The portal has simplified our entire marketing process. Giving us more control over our collateral, improving our internal artwork approvals workflow and allowing us to customise our local messaging by location.
WHAT WAS THE OUTCOME?
We have transformed our brand communications at all levels.
With over 220 stores nationwide, having a platform that can assist my team to deliver brand consistency and track overall effectiveness across local area marketing is vital. The Dashing Portal helps us tailor our marketing solutions as well as track success of new activations we want to trial. The platform continues to evolve giving franchisees autonomy where we want it, whilst allowing us to manage stock, build reports and assist them with merchandising holistically.
GEMMA FITZSIMONS
Marketing Manager
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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