R.M. Williams Australia
R.M. Williams – Heritage Window Display Series
With guidance from the R.M. Williams team, Dashing managed the current season’s windows for their premium stores from concept and design to manufacture and installation.
Dashing Group
With expertise in strategy & design, we reimagine brands and design breakthrough experiences to help businesses make meaningful connections with people, wherever they are.
The first of two windows in the series, the brief for this campaign was to showcase R.M. Williams’ heritage – emphasising the timelessness, longevity and unique designs that have now become synonymous with the quality of the brand.
Reflecting the native Australian environment, we used a palette of local materials to work in harmony with R.M. Williams store interiors.
Each frame was designed with consideration for freight economy, varying window sizes and modularity. Separating the timber lengths and steel corner brackets allowed for complete customisation to the width and height of each installation. The campaign message is brought to life with a custom made edge lit LED sign. An effective way to highlight a key message without hindering background elements!
What our clients say
Troy and the Dashing team are the perfect match for Luxottica. With our ever-changing Campaigns and fast paced environment, the team are always on hand and ready. Dashing for me has been the biggest support system and strength to our business. I recommend them to any retailer looking for small- or large-scale print, project management, design work and account management. The possibilities are always endless with Dashing
Nic SalernoLuxottica 
We’ve worked with Dashing on a number of projects. They’ve really taken the time to understand the complexity of our retail footprint and needs as a business. They have an attentive approach and we’ve leaned on their skill on all angles from creative development, production, and bump in. Dashing never cease to amaze me, diving headfirst into bringing innovative ideas to the table and turning them into award winning in-store activations.
Crystal MelvanAustralia Post
Great team, personable service. No job is too big or too small, and is always delivered on time and to your brief. It's hard to find suppliers that really care and give everything 110% but these guys do. If they get it wrong, they will do what it takes to get it right, one of my preferred suppliers within Australia
Katrinas BurnsSheridan
Great execution iFit and Dashing team - looks stunning and a great engagement piece for our Rebel customers!! What’s most pleasing for Rebel and iFit is conversion rate and sales productivity!!!
Gary WilliamsRebel Sport
Dashing have grown from being a print provider to an overall service provider. From 2 dimensional print to 3 dimensional display. Supporting with creative inception and solutions to production and installation. We enjoy the partnership and experience of the Dashing Team
Jason TyrrellCountry Road Group
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