From strategy to store, the Dashing team worked with 2XU to provide concept direction, graphic and industrial design, print, distribution and installation to bring to life their new reflective campaign in their retail windows. The campaign was successfully rolled out across 18 stores Australia-wide.


The talented 2XU creative team provided Dashing with striking imagery to build on and then elevate the campaign into a compelling retail display. This was achieved by our design and production teams working together to push the boundaries of what can be delivered in a window. The final execution included reflective decals and banner stock, flexi neon lighting, x-board plinths and clear acrylic rods which combine to hero the reflective product; catching the eyes of passersby, building interest in the brand and product and driving customers to convert in-store and online.