Adidas approached us to create performance-led launch zones for their Formotion campaign. Mannequins were displayed in bespoke plinths, in front of a cord installation that reflects the product benefit: innovative zoned compression that supports your body in motion, while engineered knit gives you maximum flexibility. Dashing managed the production, freight, and install of this activation.
Curved wooden tables showcased products, with an interactive tablet to display look-book content where customers could explore the collection. Additional coloured acrylic tables were used to educate clients about the tech benefits and the Creators Club. Plants completed the area, creating a homely atmosphere.