Dashing worked with Aje to assist in the launch of their first activewear capsule across Australia and New Zealand. The Aje Athletica collection embraces sustainable practices and local expertise, delivering clothes made of 70% consciously sourced materials with a minimal footprint. We created an innovative window display to present multiple large pictures incorporating an eye-catching image transition.
We designed, prototyped, and rolled out portrait and landscape 1.8 high lenticulars with double image on the front and flat image on the back. The re-board panels aligned with the eco-friendly brand concept and were adapted to suit each store, having hanging and freestanding options. A black and white stripe logo decal and a QR code linking to their website complemented the project.